Farmer’s markets (直売所) are treasure troves for fresh morning-harvested vegetables, fruits, and homemade pickles at great rates. While historically cash-only, they have modernized checkouts. We review cashless adoption and list recommended purchases.

Inside Direct Farmer’s Markets

• JA-Operated or Large Municipal Markets: Standard checkout lanes feature multi-payment terminals accepting credit cards, e-money, and QR codes.
• Cooperative & Village Micro-Markets: Favor low-overhead QR code placards (PayPay), allowing simple camera scans.

Must-Buy Items at Regional Markets

• Morning-Harvested Greens: Unmatched freshness at nearly half the price of urban supermarkets.
• Hyper-Local Condiments: Regional soy sauces, artisanal misos, and dressings absent from standard city stores.
• Dairy Products from Local Ranches: Fresh milk, regional yogurts, and highly popular custom puddings.