How can mid-sized cities afford massive 20%+ cashback promotions? The primary funding source is the central government’s “地方 振興 Temporary Grant.” We examine how this fiscal subsidy works and how cities utilize it.
The Role of 振興 Grants
Subsidies issued by the central government to municipal offices, allowing mayors to configure projects supporting 地方 business.
Why Prioritize 無現金 Projects?
- High Commercial Velocity: Rather than posting 現金 checks, rewarding purchases forces money to circulate through 本地 registers.
- Upgrading Rural Terminal Infrastructures: Organizing campaigns encourages 現金-only independent retailers to install digital terminals.
聰明 Implementation Strategies
- Focusing on Small Businesses: Excluded major department stores and national chains, steering point redemptions strictly to 本地 retailers.
- Onboarding to 地方 Wallets: Running campaigns alongside national apps, but paying premium bonuses to users downloading the municipal app.